It all started backward Monday afternoon. “Shea Damp was trending on Twitter. Typically, haircare articles are not trending topics. However, a new ad from the accustomed haircare aggregation lit Twitter on fire.
The company’s ad appearance three women extolling the virtues of Shea Damp articles and how they fabricated them get over their “hair hate.â€ Two of the women are white with beeline hair. The third is a light-skinned woman of blush with a aigrette of springy-coiled hair.
The ad was criticized for not apery what abounding feel are the consumers that helped accomplish Shea Damp a success–black women with kinky, coiled beard textures.
As one animadversion on amusing media put it, “BW [Black Women] with 4a-c beard got shea damp to the superbowl.
The absolute agitation is a acrimonious yet abundant assignment in business for black-owned businesses. MWB (Marketing While Black) may accomplish your business accountable to alike greater analysis from the atramentous association than if you were a white-owned company.
Black-owned businesses that become huge successes are generally airish with a business brain-teaser if that success came from targeting a specific demographic. In this case, Sundial Creations, the makers of the Shea Damp line, and the accord it developed with the atramentous community.
It took Richelieu Dennis, the co-founder of Sundial Creations about 20 years to body the aggregation into the estimated $200 actor a year-in-revenue juggernaut it is today. And that success was due abundantly in allotment to aboriginal adherence from atramentous changeable consumers.
We’re all for acknowledging atramentous businesses, ambulatory the cry to “Buy Black!â€ We animate entrepreneurship in our community–knowing that buying is the accurate key to abundance and independence.