Photo Credit: Orli Arias
J Balvin is unstoppable; it’s aloof a fact. The Latin superstar is arch the nominations for this year’s Latin Grammy Awards with eight nods for hits like “Mi Gente” (with Willy William) and “X” (feat. Nicky Jam) as able-bodied as Album of the Year for Vibras for Album of the Year. “I Like It”—his tune with Bad Bunny and Cardi B—was one of the top hits of summer. And let’s not balloon that his his 2015 accident “Ginza” alike becoming him a Guinness Apple Record for constancy at Number One on Billboard’s Hot Latin Songs charts. Most recently, he has been called Creative Director of Buchanan’s Blended Scotch Whisky’s Imparables Colección (The Unstoppables)—a civic attack adulatory the bodies and communities that are infusing accustomed ability with their affection and talent—making this a absolute fit.
This new affairs is an change of the acknowledged “Es Nuestro Momento” attack that was launched in 2016, which championed an unstoppable new bearing of leaders ascent to greatness. As Creative Director, the 33-year-old Colombian accompanist has called four artists, who created limited-edition works showcasing their own greatness. Those names include collaborator and Puerto Rican artist Bad Bunny, Cuban-American painter Alexander Mijares, Mexican-American sculptor David Flores and Colombian painter Sabrina Yanguas.
These limited-edition works are advised to affect creators 21 to abide their own aboriginal designs alpha October 10 through October 31 at EsNuestroMomento.com, that represent their unstoppable greatness, with the adventitious to leave their mark on a limited-edition Buchanan’s 12-Year-Old DeLuxe pack. Balvin and the artists from La Colección will adjudicator and again advertise the final advantageous champ in the advancing months. We sat bottomward with J Balvin to allocution about the new collection, how he celebrates ability and adroitness and how he affairs on actuality ‘unstoppable’ for a long, continued time to come.
Photo Credit: Orli Arias
My accord with started aback in 2014, back they hosted an affectionate banquet at the 15th Annual Latin Grammy Awards to bless my aboriginal nomination. Again in October 2016, our affiliation absolutely began as they chose me to coact with them for the barrage of the brand’s acknowledged “Es Nuestro Momento” attack and allotment the bulletin of Latino abundance due to my access to art, affection and advancement for culture. That attack went absolutely well, and was followed by Buchanan’s acknowledging my accepted U.S. tour, so it’s a accord we’ve been blessed to see grow.
Most definitely. I’m a big accepter in backbone back it comes to afterward your dreams; the charge to be unstoppable in the following of your goals. In my case, [this means] to allotment my music, and our ability with a all-around admirers behindhand of language. With the Imparables Colección, I accept Buchanan’s and I are giving bodies about the country a absolute adventitious for their own unstoppable adroitness to flash and bless their own greatness.