Zotos hair-coloring cast AGEbeautiful’s artistic attack relied on area analytics to access a artistic attack with geo-data specialist PlaceIQ and ad client Media Horizons that resulted in a 20 percent appearance lift to the key banker that offers its artefact line.
In addition, the accomplishment about angled appearance amid audiences that had afresh visited adorableness salons, abstinent over a ascendancy group, PlaceIQ says.
“It was a civic attack that approved to drive appearance to the added than 3,000 retailers that backpack its products,” says PlaceIQ Duncan McCall. “These retailers were in states including New York, LA, Dallas, Atlanta, Miami and Chicago.”
Zotos doesn’t accept its own stores; like best adorableness brands, the seven-year-old aggregation sells its articles through brick and adhesive retail partners.
AGEbeautiful’s 2017 affairs active PlaceIQ’s Abode Visit Amount software to bigger accept its consumers area habits and patterns to actualize clearer targeting and messaging options. From there, the geo-data was acclimated to admeasurement consecutive in-store visitation.
For these campaigns, AGEbeautiful approved to drive cast acquaintance and bottom cartage via a bound action involving a $3-off advance for its band of products. The online abatement additionally featured a abundance locator for abeyant buyers to acquisition their abutting brick-and-mortar retailer.
“This was a acceptable archetype of an avant-garde cast in the ultra-competitive adorableness class application location-based insights for promotions, active retail bottom traffic, measurement, and personalizing the chump experience,” McCall said.