Schwarzkopf LIVE Color XXL has active up girl-band Little Mix as cast ambassadors.
“We’re captivated to be alive with Little Mix, not aloof because they attending fabulous, but because they are fun, angry and abounding of personality. They analyze with adolescent women and don’t accept one appearance fits all – that’s absolutely what is at the affection of the Schwarzkopf LIVE Color XXL brand,” commented Ben Haxworth, UK business administrator for Henkel Beauty Care.
As allotment of the promotional attack Little Mix are set to acquiesce Schwarzkopf Live Color XXL’s aggregation of colour experts apart on their locks. On top of the beard makeovers business action includes a Capital FM Radio advance and all-encompassing media relations area the girls will be administration their beard colour tips and advice.
Providing a adumbration of what’s to appear for the collaboration, Haxworth added: “The girls will be some of the aboriginal to try our cast new Ultra Brights shades – the best active we’ve anytime launched – so we’re absolutely aflame about seeing their final looks”.
Of the activity Little Mix said: “We adulation experimenting with beard colour and cogent ourselves through our look. In the accomplished six months we accept angry our active red, blonde, brunette, honey, ebony, amethyst and blue!
“The Schwarzkopf LIVE Color XXL shades are absolutely active and exciting, and are accessible to use at home…We’ve had a bastard examination of the new Ultra Brights ambit and can’t delay to alpha application it.”
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